Whether you are running a recruitment event, promoting your business or trying to engage fans, you need to catch the eye and draw in the interest of the crowds as they pass by. The techniques are simple:
- Attract attention with an eye-catching and “on brand” display
- Have a professional-looking stand and staff who understand your message
- Give stand visitors something to remember you by!
So you will need to have your team kitted out in matching promotional clothing. Make sure it is fresh and new! T-shirts, caps and neck straps are excellent value. You can have them branded with your logo or the theme of your stand to create a professional experience for visitors.
Giving your customers something to remember you by could be any kind of promotional gift. Shopper bags are excellent for holding printed materials. Or you could give your visitors a USB pre-loaded with your presentation or pitch-pack. Simple, practical re-usable gifts are what works best. And of course there is always the traditional free pen – more business people remember the brand on a promotional pen they have received than advertising they have read in a magazine.
But of course the most essential item you need is name cards/business cards.
Have a great event!