The ethical option: promotional pens that don’t cost the earth

Eco Bamboo Pen from BrandHKPersonalized pens printed with your logo are one of the best selling promotional gifts on the market. Year after year they are in the top three gifts purchased to promote companies. The reason is simple: printed promotional pens are a better return on investment than advertising. They drive brand engagement and loyalty in a way that print or online advertising cannot compete with.

Just think about it. Pens are both necessary and useful. And if you can give customers a pen that looks good and feels nice to write with then they will often cherish it. That is quite an achievement for a low-cost give-away. But time and again the research shows that people recall the brand written on the pen they were given 6 months ago. Much greater recall than any of the 100-or-so ads they have just skimmed past in a magazine.

It used to be the case that the choices of ethical pens available was limited. Often ugly products with little to recommend them. But over recent years the range of environmentally-friendly promotional pens has grown on the market and now includes a range of styles and options to suit any budget. One of our favourite additions is the Eco Bamboo pen, made from recycled plastic and sustainable bamboo barrel. There is no way that this pen would be considered a “second best” option.

If you are struggling to balance your company’s ethical purchasing policy with a promotional gift that works (within your budget) then check out our range of Eco Pens.

 

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